ClickFunnels: Enabling People To Grow Their Companies Through Sales Funnels
“Imagine Having An Entire Army Of Motivated, Commission Only Sales People Selling Your Products For You Around The Clock..."
(And You Don’t Pay Them ANYTHING Until AFTER They Close The Sale!) 
“Let Me Show You How Simple It Is To Instantly Add An Affiliate Program To Any Your Funnels With A New Feature We Call Backpack!”
Backpack Is The EASIEST Way To Create Your Affiliate Program, And Scale Your Business…(without scaling your workload or advertising dollars!)
From: Russell Brunson
Subject: Help Me Get Traffic Into My Funnels!
Creating a sales funnel for your offer is GREAT (that’s the first step to growing your online business)...

But if you want to quickly scale your business, you need Traffic.

As much of it as you can get...  
Did You Know That Affiliate Traffic Is The BEST Type Of Traffic You Can Generate? 
Think about it…

How many times have you tried a new restaurant…

Or bought a supplement, or a book...

Or even tried a certain diet or fitness routine...  

Just because someone else raved about it?

Word-of-mouth traffic converts way BETTER than Instagram…  Facebook… LinkedIn... Twitter... YouTube...
 ...Or any of those other magical traffic-generating platforms.
With an Affiliate Program, you don’t pay anything until AFTER  a sale is made. 
So unlike advertising dollars that have to be paid for in advance, you only pay for the traffic that CONVERTS into a sale.

There’s no wasted money, and all the risk falls on your AFFILIATE, not on you.
  • THEY fork over the advertising dollars
  • THEY spend time promoting your products
  • THEY only get paid after a sale is made
But neither of those are the biggest reason why Entrepreneurs are using Affiliate Programs to scale their business… 
Having Just A Few Affiliates Can
MULTIPLY Your Monthly Income,
Without ANY Extra Work Or Advertising Dollars!
Let me show you the magic behind what just a few affiliates can mean for your business…

Let’s say you have a $100 product….

Every day, you’re able to market and sell 10 products through all the different ways that you drive traffic to your funnel.

That means, you’re making $1000 per day…right? That’s great!


What if you recruit just 10 affiliates, and each of them send traffic to your funnel, and sell 10 per day as well?

Instead of making $1000, now you’re making $11,000 per day…with NO additional risk or effort on your part!

Sure, some of that revenue will be paid out to your affiliates as a sales commission.

Even if you paid out a hefty 40% commission to your affiliates, that’s still an additional $6,000 in profit! You instantly 10X’d your business!

And more don’t have to 10X your work!

In fact, you don’t have to add ANY extra effort at all!
  • THEY are the ones who are spending their money to drive traffic to your funnel....
  • THEY are the ones who are gambling with their time and dollars... 
  • THEY are the ones who are leveraging their list every time they promote your product…  
They are putting in ALL of the work...
and you only pay them AFTER they make a sale.
Are you getting how powerful this is?

Can you see the exponential income-capability of an Affiliate Program, here?

Imagine if you had 20 affiliates…
Or 50…
Or 100...
This Is Why THOUSANDS Of Entrepreneurs Are Using Backpack To Create Their Affiliate Program And Multiply Their Traffic (And Income)!

With just a few clicks of your mouse, you can have your Affiliate Program up and running in less than 10 minutes!
Before Backpack, creating an affiliate program was a technical nightmare!
If you wanted an affiliate team, you had to PIECE together every element yourself (or hire a development team to do it for thousands of dollars)!
You had to set up the Affiliate pages…

The affiliate IDs…

The tracking pixels…

You had to add custom code to each page…

Customize their shopping carts and more!

And when all of that was done?
You still had to connect all the 3rd party programs (that may or may not integrate with your product sales pages) and hope that their pixeling technology actually followed ad clickers all the way to the order form...

WAY too confusing...right?

It would take forever just to get an Affiliate Program set up.
Nobody has TIME for that!
With Backpack, everything you need is already set up inside the ClickFunnels Editor, so adding an Affiliate Program to your sales funnel is a seamless, FAST set up.

The other reason that people are moving their affiliate programs over to Backpack is because of a new technology we created called:
The #1 Reason People Are Moving Their Affiliates To Backpack:
Backpack uses a proprietary Affiliate incentive that we call “sticky cookies” to keep your promoters very happy, loyal, and continuously sending traffic your way! 
What’s a Sticky Cookie?
When a customer purchases a product under your Affiliate’s ID link, the affiliate earns a commission for that product, PLUS commission if the customer purchases additional products down the road!    

That customer’s information (and sales commission) will “stick” with the SAME affiliate, even if they didn’t use a special affiliate link to buy additional products.
For example…

You send traffic to my Expert Secrets book with your affiliate link, and someone buys. You receive a commission for that sale...right?   

2 weeks later, the SAME customer who bought Expert Secrets signs up for ClickFunnels without using your affiliate link.

The “sticky” cookie recognizes that the buyer was originally sent from you, and you receive a monthly recurring ClickFunnels commission for that purchase, and commission for any other products that the customer buys.
Why Are Sticky Cookies So Important? 
When an affiliate can promote for you, and earn commission on multiple products, each customer is worth MORE to them.

They send as much traffic as possible straight to your funnel, because the financial return is so worth it to them.

But there’s an even BIGGER reason why Sticky Cookies are so critical…(and it stems from a major issue with most affiliate programs).

Back in the day when you only had one computer at home, customers would click on a link, see a product that they were interested in, and bookmark it (or send themselves the link).
In this process, a cookie was placed on that computer.

Here’s the problem with that...

Today, we have technology on steroids!

We have computers…


Ipads and tablets…

How often are you hanging out on your cell phone, and you click on an ad in your newsfeed, and then send yourself the link to look at it later?

If you open up that saved link and purchase on a DIFFERENT device (like your desktop computer at home), guess what just happened to that affiliate?

They got screwed.

Why? Until now, cookies didn’t stick from one personal device to the other, so it was impossible to track many sales back to the affiliate.

If your affiliates are working HARD to promote your product, only to get screwed because of a cookie issue, their commissions can drop by as much as HALF of what they deserve, and they WILL NOT stick with you long term!

With Backpack’s Affiliate Program, as soon as someone opts in, their email address is hooked to that affiliate, no matter what device they use to purchase!
It’s a win-win for you AND your promoters!
  You get more traffic (and more sales), because sticky cookies are VERY appealing to affiliates.
  Your affiliates will never, ever leave you, because their sales are well-tracked, and they are being compensated for ALL the sales they make!  
Backpack allows you to QUICKLY add an Affiliate Program to ANY Sales Funnel!
Here’s How Backpack Works... 
Let Me Show You How To Set Up Your Affiliate Program (And Have It Ready For Your Affiliates) In Less Than 10 minutes! 
STEP #1:
Decide what percentage you are going to pay your affiliates and then setup your commission plan! 
You first need to decide what percentage of each sale you want to offer your affiliates. The more you are able to pay them, the more likely you will be able to recruit good affiliates.

Oftentimes for digital products, people pay their affiliates anywhere from 35% up to 75% OR MORE of each sale!

Sometimes with physical products, where there is a higher cost of fulfillment, commissions are often lower, sometimes 5% up to 30%.

How you structure your commission plan is entirely up to you. 
Here is how you set it up:
Step #1:
Create A “Commission Plan"
Backpack makes it EASY to set whatever commission structure you want! In just a few clicks, your commission settings will be set, and ready for your affiliates to start promoting! 

Inside your Affiliate Management area, simply select the “Commission Plans” tab.

Then click on the “Add Commission Plan” button.
Click on the "Add Commision Plan" to create a new "Commision Plan"
Step #2:
Customize Your "Commision Plan"
Give your new commission plan a NAME (so you can easily locate it from your list if you have multiple plans), and then click the “Create Commission Plan” button.

You can create as many new plans as you like (especially if you have multiple products, or want to run different Affiliate specials or contests). If you create more than one commission plan, set whichever ones you want to run as ACTIVE.

You can easily switch back and forth between commission plans as needed, depending on what specials, launch events, or promotions you want to run.
Customize your Commision Plan, and add as many new plan as you like. 
Step #3:
Add Affiliate types
Inside Backpack, you have the flexibility to add in many different TYPES of affiliates:

• Regular affiliates
• Super affiliates
• Launch affiliates
• JV Partners
• F
riends & Family
(You get the idea)

You can add as many affiliate types as you like.

This gives you the ability to categorize affiliate groups however you want, and pay your promoters different amounts.

For example, if you have affiliates that are really awesome and bring you a lot of new customers, you can put them under a separate affiliate type, and pay them a higher commission.
Add as many affiliate types as you like.
Step #4:
Add commission for each affiliate type
It is EASY to set up customized commission plans for your different affiliate types, such as friends or joint venture partners!

For each new affiliate type that you create, simply enter in the designated commission amount that you want to pay out.

There’s no crazy math that you need to do. No formulas or algorithms that you need to figure out for affiliate commissions.

Once your commission settings are saved for each affiliate type, Backpack tracks and handles ALL the math for the different commission levels, so you will never have to break out a calculator!
Set up commission either as a Fixed amount or as percentage.
Step #5:
Create a two-tier affiliate program
How would you like your affiliates to recruit other people to promote your products?

Backpack allows you to have not just one, but TWO tiers of affiliate commissions!

Here’s how that works...

Tier #1 Let’s say your affiliate brings you a new customer, and you pay them 30% sales commission.

Tier #2 If that new customer promotes for you under their own affiliate link, and generates sales, the original affiliate can receive a Tier 2 commission as well (like an extra 5% or 10%!)

Not only will the extra commission tier motivate your affiliates to encourage others to become an affiliate…

...but the size of your affiliate team explodes, (and exponentially increases your traffic and income) rapidly!

To add your 2nd Affiliate Tier, all you need to do is select the “Add New Tier” button, and decide how much you want to pay out for Tier 2 commission. In just a few clicks, you instantly have commission plans for a 2-Tier Affiliate Program built and ready to track commissions for your promoters!
Click "Add New Tier" to create a two-tier Affiliate Program.
In just a few clicks, you instantly have commission plans for a two-tier Affiliate Program built. 
STEP #2:
Add 2 Simple pages to ANY funnel
to instantly add an affiliate program
to that funnel! 
You can add an Affiliate Program to the back of ANY ClickFunnels sales funnel with just TWO simple pages!

The first page is your affiliate page (where your affiliates will go to login to create their accounts and login to your affiliate program)!

Let me show you how to create your Affiliate Page:
Step #1:
From the Funnel Page, click "Add New Step"
Step #2:
Select "Affiliates" and Choose "Affiliate Access" Page
Step #3:
Edit the page with information about your affiliate program!
The second page is your affiliate center. This is where you give your affiliates tools that they can use to promote your products. You can give them banner ads, samples emails they can use and more. They can also check their stats and see the sales they have made inside of this affiliate center.

Let me show you how to create your affiliate center.
Step #1:
From the Funnel Page, click "Add New Step"
Step #2:
Select "Affiliates" And Choose "Affiliate Area" Page
And that’s it for this step!
It’s as easy as that!
If you can pick a favorite Affiliate Page design template from a drop-down menu, you can create an Affiliate Program! 
  • You don’t need to be a technology guru (I’m certainly not…).  
  • You don’t need to know a single line of code, and you’ll never have to build any pages from scratch.  
  • You don’t need to hire a team of developers for thousands of dollars…
All it takes is adding two extra pages to your sales funnel, and you instantly have a built-in affiliate program that’s ready to pay people for promoting your product!
STEP #3:
Create Your Affiliate Area Center To Help Your Affiliates Promote Your Products!
Backpack makes it SIMPLE for your affiliates to promote your product!  
The “Affiliate Area Page” acts like a central ‘hub’ for your affiliates…

This is where your promoters can access any helpful promotional materials that you want to provide for them:

Banner images, swipe copy, testimonials, email templates, articles, links. Any tools or resources that can help them do a better job of promoting for you!
This page is SO helpful to me for 2 reasons:

#1) The easier I make it for my affiliates, the more they promote for me!

#2) I can give them the BEST images, email copy, or content that converts the highest. I want to provide them with tools that will produce the highest amount of targeted traffic.
To design your Affiliate Area:
Step #1:
Choose the Affiliate Center Page
Step #2:
Click the "Edit Page"
Step #3:
Edit the details, add in banner ads / email samples / swipes
Once you add your tools and resources in, your affiliates will have everything they need to promote your product all on ONE convenient page!
And, if you want to make things REALLY exciting inside your Affiliate Area…
You can run CONTESTS!
Affiliates LOVE a fun contest or competition - especially if a prize is at stake!

With Backpack, you can run contests and give bonuses or prizes to your top affiliates and referral partners.

How you run contests is COMPLETELY up to you…
Here’s How We Usually Run Affiliate Contests:
  •  Send your affiliates an email a few days ahead of time with all the contest details, and the dates that the contest starts & ends.
  •  ALSO paste those contest details on your Affiliate Area Page, so they’ll be sure to see it.
  •  Update your commission plan settings to reflect the contest details (if it applies). For example: You might run a 3-day contest where everybody gets paid a nice FIXED commission, instead of a %.
  •  Create and post a Contest Leaderboard on your Affiliate Area page that shows your TOP-ranking affiliates (It doesn’t need to be fancy. Simply check your report to determine the leading affiliates throughout the contest, and post the top 5-10 names for ALL the affiliates to see). 
Every time we do this, our affiliates work even HARDER to promote.

They can see where they are in the rankings, and how many sales they need to beat out their competitors, and collect the prize!
STEP #4:
Check Your “Affiliate Dashboard” Stats And Pay Your Affiliates!
Managing your Affiliate Program has never been easier!
With your Affiliate Dashboard, you can get a quick, “at-a-glance” view of your Affiliate Stats.

Every CRITICAL number or stat that you should be tracking is on this page, and can be checked quickly and easily.

Your affiliate dashboard will track and report:
  • What your affiliates are promoting
  •  Who is making you money
  •  Your Affiliate sales and income
THERE IS NO EXTRA SETUP NEEDED for your Affiliate Dashboard! Our built-in Affiliate Tracking and Reporting system automatically generates all the key statistics for you on your Dashboard.

In just 5 seconds, you can see from an EASY 1-page summary how effectively your Affiliates are promoting, and if you’re on track to meet your income and affiliate goals!
MULTIPLYING The Traffic To Your Funnel Has NEVER Been Simpler!
How Do You PAY Commission To Your Affiliates?
That’s just as easy…

Instead of spending HOURS pulling and compiling reports, and calculating commission payouts...

Everything is calculated FOR YOU and TRACKED using our built-in Reporting & Tracking System.
To PAY Out Commission To Your Affiliates:
  • Verify the payment amount to be released to each affiliate using your reports (if you wish) 
  •  Hit the “Pay Now” button
  •  You’ll be taken straight to PayPal for an easy, direct payment (Or, if you like to do things old-school, you can write them out a check!) 
Now, all you need to do is figure out how to fill all of your extra time. (you’re welcome) :)
Backpack Gives You Everything You Need To INSTANTLY Add An Affiliate Program To The Back Of ANY ClickFunnels Sales Funnel…
(...And Start Managing Your Promoters In Less Than 10 Minutes!)
Can You See Why So Many People Just Like You Are
Moving Their Companies
Into ClickFunnels?
Can You See Why So Many People Just Like You Are moving their companies into ClickFunnels?
15 Year Old Was Able To Use To Take Over His Parents Business!
Went From Living In A Closet To Total Financial Freedom!
Local Painter Uses ClickFunnels To Get 10X More Leads Almost FREE!
Local Gym Owner Uses Funnels To Fill Any Gym In 30 Days!
eCommerce Sellers Leaving Amazon For Funnels!
Expanded my reach and impact around the world!
Funnels Work For Getting Leads For People In B2B!
Launched A Funnel In 30 Minutes WITHOUT A Programmer!
**Testimonials shown are real experiences from paying users of ClickFunnels. Their results are not typical and your experience will vary based upon your effort, education, business model, and market forces beyond our control. Please note that ClickFunnels is not a business opportunity.
ClickFunnels is a website and funnel builder that helps businesses sell their products and services online. We make no earnings claims or return on investment claims, and you may not make your money back.**
As You Can See... ClickFunnels Has Already Helped Countless People Around The World...
The Question Is,
Are YOU Next?
As You Can See... ClickFunnels Has Already Helped Countless People Around The World...
The Question Is, Are YOU Next?
Like I mentioned before, you can signup now for a FREE 14 day trial and see if ClickFunnels is for you!  

Oh, and in case you're wondering...
There Is NO CATCH!
“Ok Russell…all this free stuff… What’s the catch?”    

So, there is NO catch.

But there IS a very specific reason why I’m doing this...

A few reasons, actually:
  • It’s one of the best ways I can think of to give back and contribute. I firmly believe that in order to keep growing in business, at a certain point, the student must become the teacher, and help others who are on the same journey.
  • ClickFunnels needs to be USED in order to fully grasp how it can help simplify and grow your business online. You wouldn’t dream of buying a car without first taking it for a test drive to see what it can do (and if it’s the right fit), right?
I've tried to give you EVERY reason to say YES, but now it is YOUR choice

So, which one’s it gonna’ be?

If you want to choose the life of financial security and freedom...I’m giving you the incredibly simple, easy, cheap and quick way to switch over to the side of life where worries are few and fun is a-plenty!

Make no mistake. Your decision whether to take the free trial or not does not affect me or my lifestyle one bit.
If you do nothing...
nothing happens.
I won’t live any differently than I do now. My life won’t change one lick if you decide against coming on board with us.

But…YOUR LIFE could change dramatically when you take advantage of this rare opportunity to start on my shoulders - and get everything you need to make it rain.

You have everything to gain, and nothing to lose.

You’ve already paid your dues in life, and now it’s YOUR TIME to get the payback!
Time Is Of The Essence...
If you've made it this far, you’ve already taken a gigantic step forward.

The next step?


And this is the clear line that separates winners from the losers.

Action is the real key to making it big in this world full of dreamers and armchair mystics.

  - Anyone can say they want riches
  - Anyone can set goals for riches.
  - Anyone can dream of riches.

But the rewards come only to those who actually DO SOMETHING, not talk about doing something.

You can elect to grab the riches within your reach now, or continue living your life as usual.

I think the choice is clear.
Do You Have A Guarantee?
Of course. :) 

I guarantee that you'll LOVE ClickFunnels...

and if for some reason you decide later that you don't want to be a member anymore, then we'll happily cancel your account without any penalties or fees. 
We don't believe in any long term contracts so you can come and go as you please.
So, are you excited about ClickFunnels yet? :) 
If so, then NOW is the time to take action!
Here's what you need to do right now:
Let Me Show You Everything You'll Get Today When You Join ClickFunnels Today! 
Everything You Get With Your FREE TRIAL Today!
  ClickFunnels - Smart Funnel Builder ($2,997/yr Value)
  ClickFunnels Editor - Simple Webpage Creation  ($1,997/yr Value)
  Backpack - Easy Affiliate System  ($997/yr Value)
  Follow-Up Funnels  ($4,997/yr Value)
 3 “Fast Funnel” Templates ($149 Value)
 Special Webclass Training ($149 Value)
 Funnel Hacker’s Cookbook (Digital) ($149 Value)
 Funnel Cookbook 3-Part Video Training Series ($149 Value)
 ClickFunnels Member Community  (Priceless...)
Total Value: $10,988 / Year
Get Started Today For:
From here it's just finalizing the details. Click on the button above, pick what subscription plan you want to be on, and we can finally get started!    

Thanks for taking the time to read this letter and watch the training video and I look forward to hearing from you soon!

Russell Brunson
P.S. 30 days from now you can be nothing more than 30 days older or screeching off to the wildest ride of your life using funnels to grow your company. You choose.
Here Are A Few Other FAQs We Get A Lot:
  Do I have to pay for updates?
No! We give constant updates to our software, add new templates and you get it all for FREE! Because ClickFunnels is on the cloud, when we make an update or add new feature, they automatically show up in your account!
  Are my funnels secure?
Yes! Secure is our top priority, and we built ClickFunnels from the ground up to make sure your funnels, subscribers, and members area are secure. You don't have to worry about staying up-to-date with "plugins" that can easily be compromised.
  How long are your contracts?
There are NO long term contracts or commitments. You can use ClickFunnels month to month, and cancel at any time you'd like!
  If I have questions, is there someone I can talk to?
Yes! We have a first class support team who can answer your questions 24 hours a day, 7 days a week! Just click on the "support" link on the bottom of any of our pages or go to 
  If I cancel my ClickFunnels account, will I lose my data?
As with most "software-as-a-service" platforms, when you cancel your account, your data will become inaccessible, but don't worry, before canceling you have the opportunity to download csv files of your contacts and members or "pause" your account and we'll keep everything backed up waiting so you can come back again later!
 Can I integrate my favorite autoresponders / shopping carts into ClickFunnels?
Yes, while we suggest that most people only use ClickFunnels to run your company, we also know that some of you have your own favorite tools you've used in the past, so we integrate with most of the top service providers to make your funnel building process even more fun!  

  Do I have to install anything?
No! We created ClickFunnels so you wouldn't have to have a whole I.T. department to run your website! Just login, start clicking, and you can build all of the pages in your funnel from the members area!
  Can you handle the load?
Yes! Because ClickFunnels is hosted on the largest public cloud cluster in the world (powered by Amazon and backed up by CloudFlare Security + CDN) we have virtually unlimited ability to scale in real time. Whether you send 100 visitors or 100,000+ today, it won't slow us down!
  Who owns the data / content / subscribers?
You do! Any content (including your users) is 100% owned by you. ClickFunnels doesn't have permission to use that content or contact your users for any reason. ClickFunnels is just a tool for YOU to deliver YOUR content!
  Can I host the pages myself?
No, we're a hosted, "software-as-a-service" platform. We do this so that we can make sure you get all of the updates, new features, and so your funnels won't break. You can also export the html from any of your pages, as well as your contacts anytime you'd like...
  If I don't like ClickFunnels, how do I cancel?
Simply login to your account, click on your account settings and click "cancel my account". No need to call, email, or talk to anyone!
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