ClickFunnels: Enabling People To Grow Their Companies Through Sales Funnels
"Imagine an easy way to create your own high-converting marketing funnels…"
(And You Don’t Pay Them ANYTHING Until AFTER They Close The Sale!) 
"Let Me Show You How Easy It Is To Set Up Sales And Marketing Funnels Inside ClickFunnels…”
ClickFunnels Makes It SIMPLE For Any Entrepreneur To Build Their Own Marketing Funnels In Just Minutes...Without Needing To Rely On A Team Of Techies!
From: Russell Brunson
Subject: Calling All Entrepreneurs!
Have You ever felt handcuffed as an entrepreneur?
You know what I'm talking about.

You get an idea for a new product or service that you'd like to sell...

You have the idea...
You see the vision...
You know exactly what you need to do!
You know how this THING will change the world...

And then...
You're Stuck... 
Here's what's probably happening to you... (watch this video)
'They' got you... 

You don't know how to code.

You don't know how to design.

It’s like you're being held hostage by the tech people you used to tease in high school... AND the money-trap of having to pay way too much money for something you don't even know will work or not...
 
And yet, somehow, things that you think should be SO simple... things that should only take a few minutes...

Somehow become hours, and then days and then weeks.

With each passing day, your excitement for your big idea gets dimmer and dimmer until one day it's gone...

Money wasted... time wasted... with little or nothing to show for it.
Sadly, this is where most Entrepreneurial dreams die
Somewhere between the “idea”... and your tech guys’ ability to create the pages you need to sell your big idea.
This Is Why THOUSANDS Of Entrepreneurs Are Currently Taking POWER BACK FROM THE TECH GUYS!
… And Using ClickFunnels To Build And Launch Their Online Funnels FAST!
EVERYTHING You Need To Build And Launch Your Sales and Marketing Funnels In As Little As 10 Minutes!
With just a few clicks of your mouse, you can have your new funnel up and running in as little as 10 minutes!

Before ClickFunnels, if you wanted to create a sales funnel, you had to PIECE together every element yourself (or hire a development team to do it for thousands of dollars!)
  •  All the individual pages…
  •  The shopping cart…
  •  The autoresponder sequences…
  •  The merchant account...
And after all that was finished?

You still had to connect all the 3rd party programs (that may or may not work nicely together) and hope that you have a working funnel at the end…
Nobody wants to DEAL with all those moving parts and pieces!
With ClickFunnels, everything you need to build and launch your funnel is pre-developed and automatically pieced together FOR you, so you have a seamless, FAST set up.
Here’s How ClickFunnels Works...
Let Me Show You How To Set Up Your Funnels (And Have Them Ready To Go LIVE) In As Little As 10 Minutes!
STEP #1:
Pick which type of funnel you want to use for your business.
There are 3 main reasons entrepreneurs typically create a funnel:
To Generate
LEADS
To Generate
SALES
To Run An
EVENT
(Like A Webinar)
If You Want To
Generate LEADS...
There are two ways that people generate leads with ClickFunnels…

#1 - Basic email or messenger leads (where your goal is to capture their email address and build a list).
#2 - Longer form application leads (where you are getting a name, phone number, and more detailed information about the lead).
WATCH THIS VIDEO if you want to generate LEADS...
If you want to
Generate SALES...
There are three ways that people generally sell products with ClickFunnels…

#1 - A two-step “tripwire” or “unboxing” funnel.
This is generally for lower priced products (often times a loss leader where you lose some money up front) but where the goal is to get a customer, and then use 1-click upsells in the funnel to generate a profit.
#2 - A sales letter or a video sales letter funnel.
This type of funnel is generally for products that require a little more selling, either because the product needs more explanation, or you need a presentation to sell people on the perceived value of what you’re selling. This funnel often uses 1-click upsells to generate additional profit per customer.
#3 - A Launch Funnel
This is used when you are looking to launch a new product or service, and you want to build up excitement for the launch. This funnel, made famous by Jeff Walker called “The Product Launch” funnel, works really well for selling more expensive products because you have more time to sell people on the perceived value of what you are selling.
WATCH THIS VIDEO if you want to generate SALES...
If you want to
Run an online EVENT...
There are two ways that you can run your event with ClickFunnels…

#1 - A live webinar using a 3rd party software like gotowebinar or zoom.
ClickFunnels is used to customize the registration process, and increase conversion and sales.
#2 - An automated, ondemand, evergreen webinar that is completely run on ClickFunnels.
For this funnel, you take a presentation you already created, and use our funnels to run the whole event.
WATCH THIS VIDEO if you want to run an online event...
ALL of these funnels are simple to create inside of ClickFunnels!
To pick the funnel you want to create:
  •  Open up ClickFunnels, and select “Build A New Funnel” from the drop-down menu.
  •  Choose your main goal: Generate leads, generate sales, or run a webinar event.
  •  Pick which type of funnel you want to create!
You will INSTANTLY be set up with all the pages you need for the specific funnel you select!

With just two or three clicks of a mouse, you have an IMMEDIATE framework to your online business that’s already been tested and proven to convert!
STEP #2:
Adjust Your Funnel To Be Exactly The Way You Want! (Add, Move, Delete pages, add membership sites and more!)
You’ve got the framework and the template in place…

Now it’s time to make your funnel look how you want!

Now that you have your funnel, you can add, move, delete, and edit any page you want inside your funnel!
Want to add Extra Pages To Your Funnel?
One-Click Upsells
Dramatically increase your cart value by adding pages that offer additional products or services to customers after they buy. 

Customers won’t have to go through the entire check-out process again...

With just ONE click, ClickFunnels can add any upsell to their purchase!  
Membership areas
Create a member’s page that hosts your training material or subscription content.

Your customers can create a login, and get instant access to all of your posted content (or it can be drip-fed to them based on the schedule you want.)

No need for 3rd party Learning Management Software or another tool.
Order Forms
Create an EASY, non-confusing check-out process for your customers, and reduce cart abandonment!

Use the traditional style order form, or the special 2-step order form, which captures lead information so you can market to those who abandon their cart.

You can also add instant order bumps to add-on the impulse purchases that increase your profits.
Affiliate Centers
Add your own affiliate program to the back of ANY ClickFunnels sales funnel in just minutes with just two extra pages! Inside the affiliate area, you can change commission plans, affiliate types, do payouts, as well as create affiliate areas for your affiliates with easy to download banner ads and example copy. 

Best of all, you can generate affiliate links that go to ANY of your ClickFunnels page (not funnel specific) so your affiliates collect sales down the road just for sharing your free content.
ClickFunnels allows you to quickly get your funnels built in MINUTES...while giving you the freedom to adjust your templates however you want! 
STEP #3:
Customize The Look and Feel of your pages…
You can quickly swap our logos, videos, products and text with your own, and then push go!

ClickFunnels gives you the best of both worlds - you have the freedom to make each page look exactly how you want, without dealing with any of the tedious development and coding!
Here’s How Simple It Is To Turn Your Template Into Your Own Uniquely Branded Funnel:
replace the Logo in the template with your Own Logo...
Replace the headline area with a headline of your own…
Replace a video placeholder with your own video…
...and so on, until your page looks exactly how you want!

In just a few clicks, your template will transform into a fully-branded funnel that captures your unique “look” and voice!
Page Customization
Use our advanced customization tools get
the PERFECT look for your pages!
Want even more control over your pages?
No problem!

The Etison Editor has built-in advanced tools that will allow you to customize any page within ClickFunnels.
You can tailor your pages with tools such as: 
Custom CSS
You can take ANY ClickFunnels element, and make custom changes using existing html code 
Padding Adjustment
Adjust the spacing that surrounds an element, so your spacing looks even and visually pleasing.  
Color Adjustment
Adjust the color of text fonts, backgrounds, etc… 

... and so much more!
“Do I HAVE TO customize my pages?”
NOPE. Not at all (but it’s built into the editor as an option, just in case you dig that sort of thing). 😉
STEP #4:
Capturing Leads Inside Of ClickFunnels
Capturing leads Is EASY With ClickFunnels!

When someone gives you their email address, they join your list so you can follow-up with them later.

There are two ways to do that inside ClickFunnels:
Method #1:
The Automation Tab
With the Automation Tab, you can set up email messages and sequences to reconnect with your audience.

Inside your new funnel, you have access to what’s called an “Automation Tab”, and you can create short email sequences to roll out following an opt-in or a sale…
You can even create email notifications to let you know when someone opts in or buys something from you!

To send an email through the Automation Tab inside ClickFunnels, simply:
Step 1: Add A New Email
On each page of your funnel, you’ll find an Automation tab.

Choose the page you want to send an email message out for (like your opt-in page, or your order page…) and click the “Add New Email” Button….

Add your Name, Subject line, and SMTP configuration, and the time delay for when you want the email sent out.
Step 2: Select which pre-designed email template you want to use….
The email templates work exactly like the Editor. Swap out images, create buttons, and format your copy, with as much customization as you want!
Step 3: Edit the template with your own message!
That’s all it takes to send email sequences through the Automation tab inside ClickFunnels! 
Method #2:
Actionetics Follow-Up Funnels
Actionetics is a tool inside ClickFunnels that allows you to create simple-but-powerful Follow-Up Funnels…

Actionetics isn’t just an email autoresponder…

Sure, you can create, schedule, and deliver email sequences...but Actionetics can do so much more than that!

With Actionetics, you can create Follow-Up funnels that speak directly to your individual customers, based on their own information, such as:
  •  Who they are 
  •  What they’ve purchased from you, and how recently
  •  Where they came from
  •   What actions they took inside your funnel
Instead of speaking to your audience with ONE generic message, you can create follow-up funnels that resonate with the individual, and boost your conversions and sales! 
To create follow-up Funnels Inside Actionetics:
Step 1:
Start Building Your Lists
Creating lists inside Actionetics is EASY!

Under the “Email Lists” tab, click the “Add New List” button.

Simply give your new list a NAME (so you can find it easily when you have several lists), and save your settings.

With Actionetics, you can also create “Smart Lists”, which is like data-mining…

At ANY point, you can create a Smart List that sets a “rule” and pulls specific data on your subscribers, and find out things like:
  •  Who bought your product that also has MORE than 1,000 followers on Facebook...  
  •  Who wanted your product, but abandoned their cart...
  •  Who consumes all of your free content, but has never made a purchase...
  •   Who your SUPER-BUYERS are (the ones who buy and consume everything you offer)...
Under the "Email Lists" tab, click the "Add New List" button.
A Multi-Dimensional "Follow-Up Funnel"
Step 2:
A (Multi Dimensional) “Follow-Up Funnel”
Actionetics is so much more than than just an email autoresponder!

With Actionetics Multi Dimensional Follow-Up Funnels, you can reach your prospects no matter where they are at, or what they are doing!

You can communicate with them from MANY different angles…
  •  Emails…
  •  Facebook Messenger… 
  •  Retargeting Ads… 
  •  Desktop Notifications…
  •  SMS... 
If they don’t get your message in one place, you can catch them in other places that they are more likely to check… (this way, you have all your communication bases covered, no matter what their day looks like, or where they are)! 
Step 3:
Send (Multi Dimensional) Broadcasts To Your Subscribers
You can send broadcast messages out to your subscribers via Email, Facebook, Desktop notifications, and texts that go straight to their phone!
Send Broadcasts to your subscribers
Get important info about what emails resonate most with your audience!
Step 4:
Dig Into Your Stats And Make Adjustments
Once your messages have been delivered, you can track your stats, and see how they performed.

You’ll be able to determine:
  •  Who opened your emails (and who clicked-through)
  •  What people purchased 
  •  ...and how much money you generated from each email! 
STEP #5:
Adding your products into ClickFunnels
ClickFunnels has a full shopping cart, so you don't need to piece together any 3rd party tools to sell your products or services online. It's all included free with your ClickFunnels account!
To add your products to your funnel:
STEP #1:
Under the Products tab, click the “Add Product” button.
STEP #2:
Fill out your Product Description, Price, and Payment Gateway info in the provided fields.
ClickFunnels automatically adds your product information to your order form FOR you!

You can add your products, choose the price you want to sell them for, and be up and selling your product or service in minutes!
There are two types of products that you can add to your funnel: 
1. DIGITAL products
2. PHYSICAL products
If you’re adding a DIGITAL product to your funnel…
Once a customer buys your product, the purchase can unlock a Membership Site access for them. (This works GREAT if you are a coach, or if you sell a course with lots of training or content).

Or ...

You can also send them directly to a thank-you page, where they can instantly download their digital product.
If you’re adding a PHYSICAL Product to your funnel…
Once a customer buys your product, you can have the order exported directly to a fulfillment company, (like ShipStation), which will manage and ship your orders for you.

Here’s how SIMPLE it is to use ShipStation with your Funnel:
STEP #1:
Integrate ShipStation With ClickFunnels
From your ClickFunnels dashboard, simply select “Integrations” from the drop-down menu, and click “Add New Integration”.

Click on the Shipstation image, and give the integration a NAME (so you can easily find it), and enter in your API Key (which you’ll get from ShipStation). And BOOM! Your integration is set!
STEP #2:
Connect ShipStation To Your Funnel
ShipStation connection makes it easy for your ClickFunnels funnel to talk to 100's of other drop shipping and e-commerce sites, so your packing and fulfillment is a breeze.
STEP #3:
Add Your Products Into Your Funnel
Set up your order form with your products, and when you create the product, choose the matching SKU from ShipStation.
That’s it! Once you’ve done these 3 easy steps, ShipStation will take care of the rest, and import, fulfill, and ship your order directly to your customer!
STEP #6:
Setting Up Split Tests To
Increase Your Conversions!
Quickly setup split tests so you can optimize your sales and leads each day!
Before you start scaling the traffic to your funnel to increase sales...

You should run split tests to optimize your funnel, and make sure your traffic is turning into maximum leads or sales.

ClickFunnels allows you to set up a true A/B split-test to see which version of your funnel performs better.

You can split-test just about anything you want:

...Headlines
...Videos
...Pages
...Buttons
...Images
...Copy

The list is almost endless… 
Version A of your funnel could convert 2x, or 3X as well as Version B. That’s pretty critical information to know...right?
Setting up split tests in ClickFunnels is simplest way to boost your funnel conversions, and beat your control every day!
STEP #7:
Make Your Funnel LIVE!
It’s time to hit the GO button!
In just a few clicks, your funnel will be LIVE, and ready to start collecting leads and sales.
To Make Your Funnel LIVE:
  •  Check the Launch Checklist and inside ClickFunnels to make sure that you’ve “checked-off” each step, and that your funnel is ready to publish!  
  •  Put your payment gateway into ‘test mode’, and make a test purchase.
  •  Set the proper domain (if you haven’t already), so your traffic will hit the first page of your funnel.
That's it!

That’s all it takes to get the pages inside of your funnel up and running, and ready crank out leads and sales!
STEP #8:
Track Your Stats!
With your ClickFunnels Dashboard, you can quickly see how well your funnels are performing…

On your Dashboard, you’ll be able to:
Get a visual CHART of your funnels
Compare opt-ins, page views, and sales for multiple funnels
See how many people are joining your lists
You can see exactly where your leads are coming from
Determine which funnels convert the best
This way you can focus your efforts on where the profits are!
See how your business grows over time
Select different time increments to view - by weeks, months, or all time
Your ClickFunnels Dashboard is pre-formulated, so there is NO setup involved, and it will automatically track and report all of your most critical numbers on ONE easy-to-check page!
Can You See Why So Many People Just Like You Are
Moving Their Companies
Into ClickFunnels?
Can You See Why So Many People Just Like You Are moving their companies into ClickFunnels?
15 Year Old Was Able To Use To Take Over His Parents Business!
Went From Living In A Closet To Total Financial Freedom!
Local Painter Uses ClickFunnels To Get 10X More Leads Almost FREE!
Local Gym Owner Uses Funnels To Fill Any Gym In 30 Days!
eCommerce Sellers Leaving Amazon For Funnels!
Expanded my reach and impact around the world!
Funnels Work For Getting Leads For People In B2B!
Launched A Funnel In 30 Minutes WITHOUT A Programmer!
Sold Over 2,000 Copies Of My Course Starting From Zero!
As You Can See... ClickFunnels Has Already Helped Countless People Around The World...
The Question Is,
Are YOU Next?
As You Can See... ClickFunnels Has Already Helped Countless People Around The World...
The Question Is, Are YOU Next?
Like I mentioned before, you can signup now for a FREE 14 day trial and see if ClickFunnels is for you!  

Oh, and in case you're wondering...
There Is NO CATCH!
“Ok Russell…all this free stuff… What’s the catch?”    

So, there is NO catch.

But there IS a very specific reason why I’m doing this...

A few reasons, actually:
  •  It’s one of the best ways I can think of to give back and contribute. I firmly believe that in order to keep growing in business, at a certain point, the student must become the teacher, and help others who are on the same journey.
  •  ClickFunnels needs to be USED in order to fully grasp how it can help simplify and grow your business online. You wouldn’t dream of buying a car without first taking it for a test drive to see what it can do (and if it’s the right fit), right?
I've tried to give you EVERY reason to say YES, but now it is YOUR choice

So, which one’s it gonna’ be?

If you want to choose the life of financial security and freedom...I’m giving you the incredibly simple, easy, cheap and quick way to switch over to the side of life where worries are few and fun is a-plenty!

Make no mistake. Your decision whether to take the free trial or not does not affect me or my lifestyle one bit.
If you do nothing...
nothing happens.
I won’t live any differently than I do now. My life won’t change one lick if you decide against coming on board with us.

But…YOUR LIFE could change dramatically when you take advantage of this rare opportunity to start on my shoulders - and get everything you need to make it rain.

You have everything to gain, and nothing to lose.

You’ve already paid your dues in life, and now it’s YOUR TIME to get the payback!
Time Is Of The Essence...
If you've made it this far, you’ve already taken a gigantic step forward.

The next step?

Action.

And this is the clear line that separates winners from the losers.

Action is the real key to making it big in this world full of dreamers and armchair mystics.

  - Anyone can say they want riches
  - Anyone can set goals for riches.
  - Anyone can dream of riches.

But the rewards come only to those who actually DO SOMETHING, not talk about doing something.

You can elect to grab the riches within your reach now, or continue living your life as usual.

I think the choice is clear.
Do You Have A Guarantee?
Of course. :) 

I guarantee that you'll LOVE ClickFunnels...

and if for some reason you decide later that you don't want to be a members anymore, then we'll happily cancel your account without any penalties or fees. 
We don't believe in any long term contracts so you can come and go as you please.
So, are you excited about ClickFunnels yet? :) 
If so, then NOW is the time to take action!
Here's what you need to do right now:
Let Me Show You Everything You'll Get Today When You Join ClickFunnels Today! 
Everything You Get With Your FREE TRIAL Today!
 ClickFunnels - Smart Funnel Builder ($2,997/yr Value)
 Etison Editor - Simple Webpage Creation  ($1,997/yr Value)
 Backpack - Easy Affiliate System  ($997/yr Value)
 Actionetics - Follow-Up Funnels  ($4,997/yr Value)
 3 “Fast Funnel” Templates ($149 Value)
 Special Webclass Training ($149 Value)
 Funnel Hacker’s Cookbook (Digital) ($149 Value)
 Funnel Cookbook 3-Part Video Training Series ($149 Value)
 ClickFunnels Member Community  (Priceless...)
Total Value: $10,988 / Year
Get Started Today For:
FREE!
FREE!
From here it's just finalizing the details. Click on the button above, pick what subscription plan you want to be on, and we can finally get started!    

Thanks for taking the time to read this letter and watch the training video and I look forward to hearing from you soon!

Thanks,
Russell Brunson
P.S. 30 days from now you can be nothing more than 30 days older or screeching off to the wildest ride of your life using funnels to grow your company. You choose.
Here Are A Few Other FAQs We Get A Lot:
  Do I have to pay for updates?
No! We give constant updates to our software, add new templates and you get it all for FREE! Because ClickFunnels is on the cloud, when we make an update or add new feature, they automatically show up in your account!
  Are my funnels secure?
Yes! Secure is our top priority, and we built ClickFunnels from the ground up to make sure your funnels, subscribers, and members area are secure. You don't have to worry about staying up-to-date with "plugins" that can easily be compromised.
  How long are your contracts?
There are NO long term contracts or commitments. You can use ClickFunnels month to month, and cancel at any time you'd like!
  If I have questions, is there someone I can talk to?
Yes! We have a first class support team who can answer your questions 24 hours a day, 7 days a week! Just click on the "support" link on the bottom of any of our pages or go to http://support.clickfunnels.com 
  If I cancel my ClickFunnels account, will I lose my data?
As with most "software-as-a-service" platforms, when you cancel your account, your data will become inaccessible, but don't worry, before canceling you have the opportunity to download csv files of your contacts and members or "pause" your account and we'll keep everything backed up waiting so you can come back again later!
 Can I integrate my favorite autoresponders / shopping carts into ClickFunnels?
Yes, while we suggest that most people only use ClickFunnels to run your company, we also know that some of you have your own favorite tools you've used in the past, so we integrate with most of the top service providers to make your funnel building process even more fun!  

  Do I have to install anything?
No! We created ClickFunnels so you wouldn't have to have a whole I.T. department to run your website! Just login, start clicking, and you can build all of the pages in your funnel from the members area!
  Can you handle the load?
Yes! Because ClickFunnels is hosted on the largest public cloud cluster in the world (powered by Amazon and backed up by CloudFlare Security + CDN) we have virtually unlimited ability to scale in real time. Whether you send 100 visitors or 100,000+ today, it won't slow us down!
  Who owns the data / content / subscribers?
You do! Any content (including your users) is 100% owned by you. ClickFunnels doesn't have permission to use that content or contact your users for any reason. ClickFunnels is just a tool for YOU to deliver YOUR content!
  Can I host the pages myself?
No, we're a hosted, "software-as-a-service" platform. We do this so that we can make sure you get all of the updates, new features, and so your funnels won't break. You can also export the html from any of your pages, as well as your contacts anytime you'd like...
  If I don't like ClickFunnels, how do I cancel?
Simply login to your account, click on your account settings and click "cancel my account". No need to call, email, or talk to anyone!
Yes, This Page Was Built Using ClickFunnels.  Unlike Our Competitors, We drink our own Kool-Aid.
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