With the old way, you could easily spend $5000 each month on local advertising, and additional $1,000 in expense for printing.
Flyers, business cards, newspaper inserts, etc...
Sadly, those ads go straight to the garbage or recycling bin, and only 1/1000 will end up reading your ad.
That means, you end up wasting AT LEAST $3,500 each month, because 99.99% aren’t even seeing your ads.
If you distributed to 5,000 people, and 50% of those who read your ad each bought $1,000 service…you still LOSE $3,500!
You’d need a 100% buyer’s rate JUST TO BREAK EVEN.
And even worse, you have no way to follow up with the thousands of people who never saw your ad!